The Catwalk & The (fake) Tattoos
At TEMPO TATTOO we believe that a temporary tattoo can become your best friend then it comes to fashion accessories. Shoes, bags? They are awesome, but they are also expensive and you can't change them often. Creative manicures? Sure! We love them, but they are not so comfy if you plan to write a few emails.
Temporary Tattoos are another story. You can change them as many times as you want according to your outfit, they are so comfortable that you forget about them, they are original and very unique (you can even create your own compositions!) and, definitely, they will not leave your credit card shaking.
Although we are not the only ones who have thought of this powerful mixture. In fact, many fashion brands -from haute couture brands to low cost firms- have been playing with the temporary tattoo concept for years, as another accessory to their collections.
Surprised? You shouldn't be. Creators love to incorporate different trends and styles into their works. After all, fashion is, in a way, constant play and experimentation. And fake tattoos and fashion have a lot in common, more than you may think!
They help you communicate who you are or how you feel today (and make mistakes without too many consequences). Or you can play with multiple combinations to infinity, developing your creativity and personal expression.
As Coco Chanel said: "Fashion passes, style remains." But that is precisely the advantage of trends: you will not have time to get bored with them.
Steven Meisel, one of the most recognized fashion photographers in the world, already published, in the December 2007 issue of Vogue Italia, one of his most extravagant and saturated reports -Vogue Patterns-, in which the models appeared with their bodies completely covered with temporary tattoos of hearts, birds, butterflies, dragons and other motifs with a marked 50's style. Without a doubt a risky look, that you can still adapt to your very own style.
In 2015, journalist Kristin Anderson wrote an article for Vogue where she made a brief summary of the relationship between temporary tattoos and the catwalk, entitled "Think Ink!: A Brief History of Tattoos on the Catwalk". In it, she reviews some of the most memorable moments that have given us the creativity of such prodigious designers like Dries Van Noten or Jean Paul Gaultier in their fashion shows. Pure visual display.
Scott Campbell is an American tattoo artist whose drawings decorate the skins of celebrities such as Sting, Robert Downey Jr., Courtney Love, Orlando Bloom, and Josh Hartnett. In 2011 he collaborated with Marc Jacobs, creative director of the Louis Vuitton firm, designing a series of temporary tattoos for the spring/summer men's fashion show that reflected the style and graphics of some of the accessories in the collection (bags, etc. ), in addition to frames with his well-known anagram.
During New York Fashion Week 2019, the firm Dion Lee placed subtle temporary tattoos on their models that looked like a continuation of the delicate lace of their suits (see photo below), to the point that it was difficult to distinguish one from the other. We haven't been able to find out if they were for sale or not, but who knows, it might be an interesting idea for a future TEMPO TATTOO design.
The designer Stella McCartney, known for her strong commitment to eco-sustainable and responsible fashion since its inception, created a series of vindictive temporary tattoos with the well-known makeup artist Pat McGrath. They showed messages such as “vegan”, “fur-free fur”, “regenerate "," Every day Earth Day "and many more. These messages were placed on the bodies of the models during the show in a discreet but easily visible way, trying to communicate the designer's principles in a suggestive way.
In 2016, the American designer Tommy Hilfiger held his groundbreaking #TOMMYNOW show for two days, in which he launched a clear message in favor of the democratization of fashion. In collaboration with model Gigi Hadid, he put on sale various accessories only available during the event, including temporary nautical-inspired tattoos. Of course, they were all sold out. You can see images of the parade and how the tattoos were applied, often on the face, at this link.
The French firm Dior launchet back in 2010 its own line of (limited edition) temporary tattoos. Its designs were made in brilliant gold tones and recreated elements typical of classic jewelry, such as bracelets and rings.
But they were not the only ones. Chanel, another classic French firm that represents the most exclusive luxury, also launched its own line of temporary tattoos that follow the aesthetic code of the brand: black color, white pearls and chains. On the internet you can find many images of the designs -or this video below!-, but we are afraid that the tattoos are already sold out. Not to compare with Chanel, but we also have our very own line of jewelry-like temporary tattoos.
But fashion designers aren't the only ones who have known how to take advantage of temporary tattoos for their benefit. Models like Cara Delevingne dazzled at the renowned MET Annual Gala in 2015 with a design specifically created to honor the year's theme “China: Through the Looking Glass” in an elegant yet original way. Continually devised with designer Stella McCartney, twisted, flowered cherry boughs, some with birds perched on them, lavishly adorned Cara's body. An apparently simple outfit -let's not forget that the MET Gala is not specifically characterized by its moderation- which, however, was one of the most acclaimed and disseminated in the media and networks.
Celebrities like Beyonce went even further creating their own line of temporary tattoos, while Billy Porter was featured in all the media not only for attending the 25th annual Critics' Choice Awards in a striking aqua green dress, but also for covering her arms and chest. with dozens of temporary butterfly tattoos.
And there are many occasions when celebrities and influencers like to play games with their fans on the networks, showing their new tattoo and leaving it to their imagination if it is real or not... causing thousands and thousands of interactions and messages (like Kylie Jenner, who decided to take a provocative photo of her new tattoo of a gun on her thigh on her Instagram profile, causing it to become fashionable among thousands of fans). And in case you didn't know, we also have our own pistol temporary tattoo, in case you dare ;)
We could go on all day, but surely you already have an idea of the enormous possibilities of the temporary tattoo.
In short, as we see it, Tempo Tattoos can be another accessory to your daily look, such as makeup, your jewelry, shoes or bags. Simply make them fit your style and have fun creating endless combinations. The good part? It does not commit you forever, you can take risk one crazy night and remove them the day after before lunch with mom.
And we have many designs to choose from.